When you get a really bomb, really delicious meal, what’s the first thing you do? Whip out your phone, take a pic, slap a filter on it, and post your delicious plate up on Instagram for the world to see.

There’s an estimated 3oo million pictures of food up on Instagram, and all of those mouth watering pics is actually having an effect on the way we look at an interact with food. According to a recent study published in the Journal of Consumer Marketingtaking pics of your food before scarfing it down lets you pace yourself before eating.

According to the researchers “It is shown that producing consumer-generated images causes a momentary active delay in consumption, which increases the savoring associated with consumption of pleasurable (i.e. indulgent) foods and, in effect, increases attitudes and taste evaluations of the experience when consumption actually takes place”

special delivery 😍🍩🙌 #donuts #californiadonuts #yum

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The same thing happens with healthy food, and the study showed that people can have a more positive view of healthy food after being exposed to photos of less indulgent foods online. So if you really like your food, know that snapping that pic of it is only going to make you like it more.

[Via Munchies]